ALISTAIR MORGAN
WRITER | CREATIVE DIRECTOR | HEAD OF COPY
AT A GLANCE
Award-winning conceptual copywriter with over 20 years of global experience writing integrated advertising campaigns. Skilled in building multi-channel brand communication platforms, creative strategies, brand-tone-of-voice guidelines and writing advertising copy in both long and short form, from film scripts to web copy to product description copy.
WORK EXPERIENCE
Senior Copywriter, Said Differently (BSRB Group), United States, 2023 -
Senior Copywriter, The One Off, London, 2021 - 2022
Writer and Editor, World Bank Group (contract), 2020 - 2021
Creative Director, Head of Copy, FCB, Cape Town, 2016 – 2019
Creative Director, Head of Copy, Mullen Lowe, Cape Town, 2006 – 2016
Copywriter, Lowe Worldwide, London, 2001 – 2004
NOTABLE PROJECTS:
Virgin Atlantic was working off a very small budget to promote their London to Johannesburg route. British Airways, South African Airways, Lufthansa and KLM had been dominant on the route for years and Virgin was still a relative newcomer. To get the attention of passengers on other airlines, and to promote Virgin’s excellent onboard service, I came up with the idea of placing a tray of eggs on the luggage carousels of competitor airlines at Johannesburg International airport. A wraparound message on the egg tray said: Handled by Virgin Atlantic. We captured the delighted reactions of passengers on film and ensured Virgin got many, many PR miles out of the tactic. The idea also won a Cannes Gold Lion and a Loerie Grand Prix.
Prudential Investment Managers had a very weak brand presence compared to more established investment banks like Investec, Allen Gray and Coronation. This was a pitch process to create and launch a new brand platform for Prudential. I worked on the rebranding and repositioning, including the new tagline and tone-of-voice. We won the pitch and the creative work became the new brand campaign that brought to life the new positioning of ‘Consistency is the only currency that matters.’ The re-launch helped Prudential become the third most considered fund manager by new investors.
AWARDS & ACKNOWLEDGEMENTS
Advertising:
1x Gold Lion, Cannes Advertising Festival
3x Silver Lions, Cannes Advertising Festival
1x Bronze Lion Cannes Advertising Festival
3x Silver Pencils, The One Show
1x Gold, London International Advertising Awards
2x Grand Prix, Loerie Awards
7x Gold Loeries
3x Silver Loeries
1x AAA Ad of the Year Awards
1x D&AD Craft Pencil
Fiction:
I was the first non-American to win the Plimpton Prize for Fiction (2009), for short stories published in the Paris Review, New York.
My debut novel, Sleeper’s Wake (Granta, 2009), was the winner of the 2010 First Time Published Author Award South Africa, and was shortlisted for the 2010 Commonwealth Writer’s Prize.
EDUCATION
Master’s Degree in Creative Writing, University of Cape Town
Diploma in Advertising and Copywriting, AAA School of Advertising, Johannesburg
Bachelor of Arts Degree, University of Natal, South Africa
Email: alistairmorgan@yahoo.co.uk
Mobile: +44 (0) 7487 620 190