About
I was three years old when I got my first book: Richard Scarry's Best Book Ever. It's still one of my favourites. Since then I've always had an unhealthy obsession with the written word. This led me into a rewarding career as a copywriter and creative director. Along the way I've also had several short stories and two novels published.
I've worked for advertising agencies, both big and small, in London, Cape Town and Johannesburg. And I've created compelling concepts for a multitude of global brands, including Hape, Prudential, Tesco, HSBC, Burger King, Toshiba, Investec, SAB Miller and Unilever. My work has also been recognised at major international award shows, including Cannes, D&AD and The One Show.
I'm just as happy plotting out a multi-channel campaign as I am coaching a junior writer. But copywriting isn't only about writing. It's also about thinking. A lot. For me the magic always starts with a solid idea. If a creative execution is not built on a strategically sound concept, it's not going to deliver the desired results.
That's why I enjoy spending time getting under the skin of a brand. And then it's just a simple matter of sitting down at your desk and sweating out a few pints of blood until you crack that winning concept.
I've worked for advertising agencies, both big and small, in London, Cape Town and Johannesburg. And I've created compelling concepts for a multitude of global brands, including Hape, Prudential, Tesco, HSBC, Burger King, Toshiba, Investec, SAB Miller and Unilever. My work has also been recognised at major international award shows, including Cannes, D&AD and The One Show.
I'm just as happy plotting out a multi-channel campaign as I am coaching a junior writer. But copywriting isn't only about writing. It's also about thinking. A lot. For me the magic always starts with a solid idea. If a creative execution is not built on a strategically sound concept, it's not going to deliver the desired results.
That's why I enjoy spending time getting under the skin of a brand. And then it's just a simple matter of sitting down at your desk and sweating out a few pints of blood until you crack that winning concept.
